xinmsn’s Catch Up TV an online archive of a selection of MediaCorp’s most recent and popular drama and variety programmes.
The bilingual portal xinmsn.com, which celebrates its first anniversary this month, is a collaboration between MediaCorp and Microsoft and in its inaugural year, has reached out to more than 700,000 visitors. According to Mr Shaun Seow, deputy CEO of MediaCorp, Catch-Up TV has proven to be one of its most well-received features.
He said: “It has been a stellar first year for xinmsn.com, with traffic shooting through the roof. We had expected more visitors with the consolidation of our entertainment assets and we knew Catch-Up TV would be popular. But we were all pleasantly surprised by the huge traffic increase, and good reviews from users.”